Third Man Records has a history of being creative, but this just might be the best thing Jack White’s label has come up with yet.
The Third Man Rolling Record Store is a beacon of bad-assery: a sleek yellow record store on wheels, equipped with a top notch sound system and DJ equipment on the interior to accommodate guest DJs and bands, who can plug in and play along the van’s exterior. The four-wheeled record store will make its debut at this month’s South by Southwest and promises to make pit stops at other notable shows and festivals throughout the year (and beyond), though nothing specific has been confirmed just yet.
Check it out below: