Following the supreme statement that was 2019’s Stuffed & Ready, it was readily apparent: Cherry Glazerr had nowhere to go but up.
Yet, to their credit, if their latest single, the woozy, even glitchy, “Soft Drink” is any sign of what’s to come, they’re far from resting on their laurels. Instead, much like on recent singles “Rabbit Hole” and “Big Bang”, they’ve delved into an electronic, even experimental, world. Widely influenced by the music front woman Clementine Creevy was listening to at the time, from DJ Koze to Yaeji, it boldy spirals off into new directions.
On the new single, she shares, “I feel like I’m growing into the artist that I’ve always wanted to be.” If “Soft Drink” is an indication, we’re in for a wild ride. On the song, she says:
“I started with that synth line. It just popped into my head while I was driving and I like frantically recorded it into my voice memos while driving to the beach kind of down by Hermosa and Manhattan beach. I was randomly obsessed with the song ‘Naive’ by The Kooks and kind of listening to it a lot, and I think that sound crept in a little. The song is about yearning for some validation. Sometimes all you need is company and you’re not looking for anything specific, just someone to dance with. It was a lonely year obviously haha.”