Video: Akron/Family – “Light Emerges”


Photo by Philip Cosores

You’d think a song us sprightly and uplifitng as Akron/Family’s “Light Emerges” would have a bright and colourful video, but instead they’ve gone for something a little different. The video is filmed on a handheld camera and seems to be shot all in the dark with the smaill camera light illuminating people in close proximity. We get shots of running, skateboarding and balloons amongst other things, which suggests that a good time is being had. It’s a strangely effective video.

Check it out below.

Light Emerges by Akron/Family from Secretly Jag on Vimeo.

“Light Emerges” is from Akron/Family’s new album Akron/Family II: The Cosmic Birth and Journey of Shinju TNT, which is out now on Dead Oceans.