The video for Purity Ring’s “Lofticries” is a simple one, but a well-shot and well-observed one nonetheless. It’s been summed up fairly accurately in this statement from its director AG Rojas:
“‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”
If that intrigues you (and it should) then watch the video below.
