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Video: Purity Ring – “Lofticries”

By ; November 12, 2012 at 10:11 AM 

The video for Purity Ring’s “Lofticries” is a simple one, but a well-shot and well-observed one nonetheless. It’s been summed up fairly accurately in this statement from its director AG Rojas:

“‘Lofticries’ is a music video exploring the stoicism of psychically connected characters confronted by surreal, climactic moments. It is also a song off my favorite album of the year by Purity Ring.”

If that intrigues you (and it should) then watch the video below.


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