In dazzling black and white, Estonian pop auteur Mart Avi writhes and twitches. The glistening synths of “Lost Weekend”, from spring’s Blade album, creep in, and the experience becomes mesmeric.
Avi’s latest music video reads like an avant-garde fashion film. Director Ivar Murd uses harsh cuts to accentuate the artist’s figure, whose only concerns here are shape and movement. Shot on glorious 16mm film, glossed with grain, “Lost Weekend” succeeds in combining analogue romance with a contemporary pop aesthetic.
“It was a matter of being determined and having the spirit to break through,” says Avi. “Capturing it on precious film felt like making the biggest decision within a space of 7 breaths and settling all scores between the anguish of the soul and the dark intentions one may fall prey to. Life is an addiction. This film is reality.”