Over the past few years, New York-based multidisciplinary artist yaya bey has quickly burgeoned as one of pop music’s most exciting, eclectic songwriters, authors and producers. The fragmented lockdown album Madison Tapes and last year’s The Things I Can’t Take With Me EP were actually creative detours for the long-term project she announces today, her long-waited debut album Remember Your North Star, out June 17th 2022.
This is the first full-length album rollout by Big Dada, Ninja Tune’s offshoot for Black, POC & Minority Ethnic staff members for Black, POC & Minority Ethnic artists. The first single “keisha” is an open-the-blinders soul gem that finds bey self-interrogating a woman’s need for love vs. self-love in a playful, underpinning fashion, interjecting the video’s striking choreography with thrifty vlog entries.
Bey:”This video is my declaration that this is my season to be with me. I am free and sovereign.” Director of Photography Chassidy David adds: “It was a pleasure working with Yaya to create a music video that portrays the many caricatures women may feel pressured to perform in the pursuit of love and acceptance but also shows that true love and acceptance can only come from within.”
Bey: “(Remember Your North Star) is kind of my thesis. Even though we need to be all these different types of women, ultimately we do want love: love of self and love from our community. The album is a reminder of that goal.”
Watch the video for “keisha” below, and find the song on various streaming outlets.
Preorder Remember Your North Star here. You can find Yaya Bey on TikTok, Bandcamp, Instagram, Facebook and Twitter. Additionally, she announced an elaborate European/UK tour, the dates can be found here below.
Yaya Bey Tour Dates 2022
23 April – Motel Mozaique Festival – Rotterdam, Netherlands
24 April – DIY Alive Festival – London, UK
24 April – Village Underground [supporting Lex Amor] – London, UK
The “Go-Ya” Tour: A co-headline tour with Goya Gumbani and Yaya Bey…
25 April – The Lanes – Bristol, UK
26 April – Rialto – Brighton, UK
27 April – Yes [Pink Room] – Manchester, UK
28 April – Castle and Falcon – Birmingham, UK
29 April – Headrow House – Leeds, UK
30 April – Sacre – Paris, France
