Remember last year when Arcade Fire unleashed an interactive music video for “The Suburbs” that leaned heavily on the technology of Google Earth? Well, the Grammy Award winners are at it again, this time with dual videos for “Sprawl II (Mountains Beyond Mountains)”: one interactive and one of a more traditional variety.
Vincent Morisset directs the both of them, Régine Chassagne stars in the traditional version, and you — with a little assistance from your webcam — choreographic the interactive version. You can find the traditional take below and the introduction video to the interactive version underneath that.
