London’s Shame are releasing their much anticipated new album Drunk Tank Pink next month, and today share the third single from it, “Snow Day”. Singer Charlie Steen explains the song and its position on the record:

“A lot of this album focuses on the subconscious and dreams, this song being the pivotal moment of these themes. A song about love that is lost and the comfort and displeasure that comes after you close your eyes, fall into sleep, and are forced to confront yourself.”

The opening minutes of “Snow Day” are chiming and tension building, reminiscent of Women (and their snowdrifting album cover – coincidence?), with Steen swinging between grumbles, screams and throw away aloofness. “They say I live in the past / but I don’t, I live deep within myself / Just like everyone else,” he yelps, before guiding us deeper into his hallucinated world. Behind him, the band shift in unison through the gears, into a thunderous rocker reminiscent of their debut, back into their new-found art rock, and then into a wind-tunnel finale where they seem to be battering their singer around as he tries to escape this self-inflicted nightmare. All in all, “Snow Day” is probably Shame’s most ambitious song to date – and whets our appetite all the more for Drunk Tank Pink.

Watch the visualizer for “Snow Day” below, which features drone-captured footage from the Scottish Borders, where they recorded the album.

Shame’s new album Drunk Tank Pink arrives on January 15 via Dead Oceans (pre-order). You can follow them on Facebook, Twitter and Instagram.