First things first: don’t try and read along. The video for Seftel’s “Architects” presents a increasingly growing paragraph of text that soon becomes edited and annotated before other windows distract your attention further. But the main reason you shouldn’t try and read along isn’t because of the pace at which the text is written on screen, but rather, trying to keep focus is hard when Larry Seftel (who also directed the video) is singing in his monotone voice over coy, unassuming electronic sounds. The track is taken from Seftel self-titled debut album, which will be released on the 28th of this month of Lo Recordings. Watch the video for “Architects” below.
Seftel -Architects.m4v from Lo+LOAF TV on Vimeo.
