“Hi” is the first cut to be heard from Xiu Xiu’s new record Always, which was announced a couple of weeks ago.
The song now has a video to go with it. It’s pretty hard to say what the “purpose” or “meaning” of the video is, since it’s just a bunch of random images, but that doesn’t mean it’s not an enjoyable watch. The industrial intensity of “Hi” makes it all a little more vital too, making all the images – from the likes of the one above to ones of stuffed toys on fire – seem doubly potent. Check it out below.
Always will be released on February 28th in the Eurpe, whereas North America will get it March 6th.
