After a bunch of great singles, Israeli alt-pop producer and songwriter Noga Erez has finally revealed the details of the follow up to her 2017 debut: it’s called KIDS and arrives on March 26 via City Slang. Erez reveals that the new songs are “about what we inherit from past generations, how we pass things on,” adding “We were all somewhat a blank page at some point. KIDS talks about humanity’s potential for both beauty and destruction.”
Along with the announcement she has released a new single called “End of the Road”, which builds on the hip-hop inflected sounds of her recent releases and allows her to unleash her vicious flow in an unbridled torrent of words. It begins playfully enough, with Erez pseudo-scatting around a jazzed-up beat, before she confesses “I don’t really know what really happens at the end of the road” – but she doesn’t sound intimidated by that, professing “I think I’m up for the challenge”. She then goes on to display her dextrous and explosive musicality, her words and beats working in tandem to form an image of a fearless personality – one we would gladly follow to the “End of the Road”.
The video for “End of the Road” was once again created with Indy Hait, and Erez says:
“Walking towards the unknown with a smile. That’s what I wanted this video to be all about,” Noga says.“Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what’s beyond our control needs to be changed. The fear of it can become anticipation. The video doesn’t show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That’s true to the journey we all go through, and what this video represents for me.”
Watch it below or listen to “End of the Road” on streaming platforms.