Just a few weeks ago, OK Go frontman Damian Kulash contributed a brave op-ed to The New York Times which criticized EMI for stopping video embedding on other websites. Now, it seems as though that column was OK Go’s parting shot: the band very recently announced their departure from the label via a YouTube video.

EMI released a sufficiently polite statement that read, “We’ve really enjoyed our relationship with OK Go. They’ve always pushed creative boundaries and have broken new ground, particularly with their videos. We wish them the greatest success for the future.” Likewise, Kulash said in the video, “We’d like to thank the people at EMI Music who have worked so hard on our behalf.” Way to stay amicable about it. Props.

We’re certain the band will reveal more plans in the coming months or year, but so far, their main priority seems to be re-releasing Of the Blue Colour of the Sky on their own new label this April, oddly named Paracadute Recordings.

Despite their latest LP selling only approximately 20,000 copies thus far, their latest video for “This Too Shall Pass” has enjoyed 7,590,101 views at the time of this story’s publication. Now that embedding restrictions don’t apply to them anymore, will their album sales also increase? It’s difficult to say, but perhaps OK Go know what they’re doing.

(Digital Spy)