Well, here it is. The blog world was instantly set ablaze when Lana “from hipster favorite to most hated” Del Rey revealed she’d shot a video for “National Anthem” – featuring A$AP Rocky as JFK and herself as Jackie. You could argue it’s an organic creation, but it seemed an obvious ploy to return herself to the fuzzy visual prime of her career thus far – “Video Games”. That video is clearly in mind here, with the frivolous glamor and fuzzy, old school visuals.
Truthfully, conceptually, it’s a somewhat neat idea. Del Rey, however, considering her career path, seems desperate for a bit of respect. A$AP, at least, is amusing as the absurd representation of the fallen leader, complete with a near constant stream of blunt-smoking. Essentially, this whole video, much like its stylistic predecessor, is perfectly constructed to bait indie taste. Question is, do we know better this time around? Or perhaps it truly is brilliant and forward thinking, you decide.
