Does that image above look familiar? Well if you read certain blogs it should. OFWGKTA’s Tyler and co. have been advertising on some of his adversary’s sites — namely 2dopeboyz and Nah Right (who Tyler has beef with for not posting his music) — without them even knowing. This guerilla advertising campaign pointed blog viewers to http://www.buffalo-bill.net/, a page with just the odd artwork featured above. But then yesterday the image was swapped out with an animated image of the head exploding to reveal Goblin‘s May 10th release date, a jab at the aforementioned hip-hop blogs, and a brief clip of what must be a track from the album. Awesome.
TL;DR? That right there is the cover to Tyler, The Creator’s second studio album Goblin which is officially released on May 10th via XL Recordings.