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MTV drops ‘Music Television’ tag from channel logo

By ; February 9, 2010 at 11:17 AM 

“Do you remember when MTV actually played music videos?” It’s the same old question we music fanatics have been asking each other for almost a decade now. In the early ’00s, MTV became dominated by reality TV shows a la “The Real World” series, and that trend continues today to an even greater extent. Finally, MTV has come to terms with this reality (no pun intended), and the channel will henceforth be known without the “music television” tag. Read MTV’s press release below:

It represents a new visually defined MTV, stimulating its past, present and future and embracing it’s [sic] diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.

Diversity, eh? Does it make sense for MTV to continue broadcasting the Video Music Awards every year? What does the ‘M’ stand for, exactly?

(The Wrap)





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