“…serve as a place for developing labels to transform into developed labels”

I’m sort of at my wit’s end when it comes to new record labels, as it seems like every band, pr company, and blog has their own by now. But when influential and well-liked companies like Frenchkiss decide they want to add to their already amazing catalogue with a subsidiary label, I’m all ears. And although I’m fairly unfamiliar with what the Orchard have done in the past, the music and video company will help foster younger talent and highlight up and coming bands. It creates a potentially messy gray area in terms of what should be deemed an Orchard release and what should be a Frenchkiss release, and raises the question if bands on Orchard will eventually be signed to Frenchkiss. They have decided to name the collaboration The Frenchkiss Label Group (FKLG), which could itself be an imprint. In the big picture, these are relatively inane questions, but it will be interesting to see how the merger is handled. If done well it could be great, as any chance to champion smaller acts is a great idea. Here’s to hoping.